Celltex Therapeutics
Copywriting, Brand Strategy, Content Management
Nobody trusts stem cells.
Crafting content that navigates around stem cell misconceptions.
As one of the early pioneers of Adult Stem Cell Banking, Celltex has long struggled with navigating around decades of misinformation to sell a high-end stem cell service.
But what if Celltex could leverage consumers’ misconceptions to grab their attention in a way that makes them want to stick around and learn more?
The idea behind “They’re your stem cells. We make more of them.” was simple: Grab people’s attention by challenging their ideas on where stem cells come from, all while informing them about the service Celltex offers.
Remind them of the little things.
Grab their attention with the little moments chronic pain takes from them.
Challenging a consumer’s stem-cell misconceptions was just the start, though. Celltex offers a high-end service with a long sales cycle that relies on creative messaging to move people down the funnel.
Social media ads helped maintain interest and garner trust with consumers by using testimonials from real Celltex clients to deliver a personal appeal on what consumers stood to reclaim with the help of Celltex.
Education is key.
Layering information for the long sell.
Almost nobody signs up for a service like Celltex’s Adult Stem Cell Banking without doing their research, so content that helped consumers educate themselves was key for closing out the final stretches of the sales cycle.
This was done through a steady stream of research-focused articles, condition-specific research reports, and monthly webinars.
You can view one of the condition-specific research reports at the bottom of this page, or view one of the research-focused blogs here.
One of the many overviews Celltex now uses to educate its audience through the long sell.
